Marketers trading and Businesses

One of the most important decisions that a Small and Medium-size Business (SMB) has to make is how much money to allocate for the marketing budget. Prospects often ask, "How much should I spend on marketing?"
The answer: "It varies by industry and business size." It is also based on how much you want to grow, and how fast. Both the Counselors to America's Small Business (SCORE) and the U.S. Small Business Administration (SBA) define the variable for a proper marketing budget to be between 2% and 10% of sales, noting tha

t for B2C, retail and pharmaceuticals can exceed 20% during peak brand-building years.
Most companies under spend on their marketing budgets, thinking that to not spend is to save. This quite simply isn't true. You've heard it before, and it bears repeating: You have to spend money to make money. The trick is to spend your money wisely on a tailored marketing plan aimed at fulfilling your company's goals. Keep in mind that your marketing efforts have a direct bearing on your revenue, so now is not the time to be penny wise and pound foolish.
How to set a marketing budget: Budget-setting guidelines
Two main things should be considered when setting a marketing budget:
The development or refinement of the brand and the channels used to promote the brand. These include logos, Web sites, blogs, e-mail campaigns, sales presentations, brochures, ads, etc.
The ongoing expense of promoting and advertising your brand to your customer base and your prospects.
For most SMBs, the percentage of revenue dedicated to a marketing budget is determined by industry and size. But, in general terms, here is some information we have put together based on several creditable sources.