Business Card Size Specifications love the Creation for Business

Business Card Size Specifications love the Creation for Business 

When creating your business card design file, use these tips:

• Make the document page size equal to the card size plus the bleed area, or 3.75" wide x 2.25" high, to be trimmed down to the finished size after printing. If you aren't planning to include bleeds, the bleed area isn't necessary, so set the document size to the finished size, 3.5 x 2 inches.
• If you're designing a vertical card with the long size up, simply switch the page width and height so you won't have to rotate the card to see the design the way you intend it.

Play it Safe near the Borders

Because cutting may vary ever so slightly, it's a good idea to keep all of your valuable text and logo information within the safe design zone. This zone is the 1/8 inch around the margin of your card. Make sure your text is within the 3.25 x 1.75 inch area of your card. You wouldn't want to have the last digit of your phone number trimmed off! Designing with borders can be tricky. Thin borders outside the safe zone that are less than 1/8th inch thick may not trim evenly. To avoid an "off-center" look, keep border lines or other thin lines away from the edge of your business card, within the safe zone.

small business marketing Use these tips to make the most of your Facebook marketing efforts the mistake or good

1. Do: Take full advantage of Facebook Places. This location-based application allows users to "check in" -- or alert their network -- wherever they are.For people with a brick-and-mortar location, turn patrons into Facebook promoters by giving them freebies or specials offers considering they check-in from your location, using Facebook Places. But be sure to connect your check-in page to your company page, otherwise Facebook users who click check-in links on their News Feeds and Walls will be taken to a generic Facebook page that doesn't contain your keywords or branding. 2. Do: Use Facebook for customer service. Online support forums and live-chat services can be costly. But Facebook can help you communicate easily with customers who become your fans on the site. Facebook's Wall, forums, status updates and other features let you answer technical and other queries, post new product upgrades or have access to a frequently-asked-questions section. Additionally, your fans can help each other out. 3. Do: Go "tag" crazy. Tagging is simply to identify a Facebook user in a photo or video, an action that triggers an update to the user's News Feeds. Tag your business and your customers in videos and photos as often as possible. Why? Tagged photos and videos, especially those tagged by your fans, have a higher likelihood of being seen by more people. If you decide to launch a Facebook promotion, try to find ways to integrate tagging into the plan. 4. Do: Befriend Facebook group administrators. Search out influencers on Facebook and offer them specials, coupons and other perks they can offer to their Facebook groups. A status update, Wall post or message from a group's administrator will return better results than a mass message to their members from you. 5. Do: Add a well-placed "Like" button to your website and newsletters. Don't just throw a "Like" button on your site, integrate it into the customer experience and surround it with a call to action. For example, place near your mailing-list sign-up form. Users are more likely to click a "Like" button while opting-in for a subscription. Test, track and adjust this tactic until you see results. Here is a link to some instructions to help you get started. 6. Don't: Let your Facebook Wall be the first thing newcomers to your page see. The company page Wall is usually busy with status updates and user comments. Instead, use Facebook's page settings to set up a "welcome" page (see "How do I change the default tab"). Make sure it inspires action. Perhaps you can post a short YouTube video about your company with a vanity URL to a big promotion website or design a custom background showing users how to sign up for your mailing list. 7. Don't: Turn off your user comments function. If you promote your brand online, odds are good that you'll receive some negative feedback. Whether or not these comments are warranted, your responses and communication with these individuals will demonstrate your commitment to customer service. 8. Don't: Use the Facebook Events tab for RSVPs. If users register for events that you list on Facebook, you will not capture their data for your mailing list. Always require registrants to sign up for events on your own site. 9. Don't: Send mass messages to your network. Most users will never even look at your messages. Should you be compelled to send a message, make sure it offers something of real value. Clearly state that value in the message subject line. Avoid general brand messages and announcements, or you'll lose supporters. 10. Don't: Link Facebook Ads to your Facebook page. Targeted and compelling Facebook Ads may get you results. But link them to a page on your website that hosts information about the promotion and encourages users to take action in as few clicks as possible. Remember to push users from Facebook to your turf-- a web page -- where you control the content, environment and functionality. Doing so may provide a higher probability of converting leads into sales and acquiring consumer contact information.

Interesting Business Ideas on growth rate

In this particular unpredictable time, market trends was hit hard by recession and consequently, a number of people had been adversely affected. Thousands you are their jobs and some take to close down their business. Usual scenario, you want to think creatively and developed exciting new suggestions for prevent yourself from getting bankrupt.

There are a lot ideas you will implement to help you. Following are a handful of the exciting new ideas which are looking at:

Photography:

If photography imagine if your hobby, then this is the right time to turn it into your profession. You can expect to first have to attend a crash course on photography. An individual will be through with it, you may start your journey as a photographer. Based on your personal choice, you could possibly decide upon a myriad of options along the lines of wildlife photography and under-water photography. This profession doesn't just provide you creative satisfaction, but also a good income. Besides, you will never get bored doing your job.

Web Designing:

Pursuing web designing is surely one of many possible ways to explore your creative skills. As a web designer, you're required to blend the textual, graphic and other elements of a website to formulate an attractive layout. Web designing is a process through which you the visitors can easily access the web pages at a single platform with many graphics, images, links, texts, etc. Web designers are in great demand and you surely won't starve once you start working as a web designer.

Affiliate Marketing:

A number of people are opting for affiliate marketing with a hope to save their sinking financial ship. And they surely won't be disappointed. Affiliate marketing leads the race when it comes to starting a home-based business. Besides, you'll be ready affiliate marketing program even if you are short of cash, since you are not really required to invest any substantial amount. Also, you get to work as per your convenience. It'll be a very good option for you if you are looking to make quick money without really putting in a lot of efforts.

Fitness Trainer:

Have you got a flair for fitness? Do you love giving suggestions to others to be able to remain fit? Then, the profession of fitness instructor is tailor-made for you. With increasing number of people enrolling themselves in gyms, you will surely be able to make quick money.

Thus, you have actually got plenty of options at your disposal. All you want to do is decide which is the best for you and then proceed accordingly.

marketing strategies for business

marketing strategies for business 

Writing business plans and marketing strategy can be simple.

See the free business plan and marketing plan sample/template.

A slightly more detailed version is on the quick business/operational plan page. Business planning might appear very complex but in essence it's common sense, and begins with some very simple business start-up principles.

To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page.

Planning a new business or business project must at some stage address a few financial details, and challenges and opportunities relating to modern technology, the internet, websites, etc.

However the techniques of how to write strategic business plans (or a strategic marketing plan) remain basically straight-forward.

Business planning and marketing strategy are mostly common-sense and logic, based on cause and effect.

Here are tips, examples, techniques, tools and a process for writing a marketing strategy, business and sales plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, and a sales plan, including free templates and examples, such as the Ansoff and Boston matrix tools. New pages are being added soon on advertising, sales promotion, PR (public relations) and press releases, sales enquiry lead generation, advertising copy-writing, internet and website marketing, in the meanwhile see the marketing tips page for free marketing and advertising techniques and advice.

See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role.

Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too.

Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and Loss Account (P&L) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same.

Towards the end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation.

If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning.

Marketing plan

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Setting a Marketing Budget

One of the most important decisions that a Small and Medium-size Business (SMB) has to make is how much money to allocate for the marketing budget. Prospects often ask, "How much should I spend on marketing?"
The answer: "It varies by industry and business size." It is also based on how much you want to grow, and how fast. Both the Counselors to America's Small Business (SCORE) and the U.S. Small Business Administration (SBA) define the variable for a proper marketing budget to be between 2% and 10% of sales, noting tha

t for B2C, retail and pharmaceuticals can exceed 20% during peak brand-building years.
Most companies under spend on their marketing budgets, thinking that to not spend is to save. This quite simply isn't true. You've heard it before, and it bears repeating: You have to spend money to make money. The trick is to spend your money wisely on a tailored marketing plan aimed at fulfilling your company's goals. Keep in mind that your marketing efforts have a direct bearing on your revenue, so now is not the time to be penny wise and pound foolish.
How to set a marketing budget: Budget-setting guidelines
Two main things should be considered when setting a marketing budget:
The development or refinement of the brand and the channels used to promote the brand. These include logos, Web sites, blogs, e-mail campaigns, sales presentations, brochures, ads, etc.
The ongoing expense of promoting and advertising your brand to your customer base and your prospects.
For most SMBs, the percentage of revenue dedicated to a marketing budget is determined by industry and size. But, in general terms, here is some information we have put together based on several creditable sources.

10 Ways to Stretch Your Marketing

1. First, use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways to get your advertising message in your prospect's hands at a fraction of the cost of space advertising.
2. If something works, stick with it. Too many marketers scrap their old promotions and create new ones because they're bored with their current campaign. That's a waste. You shouldn't create new ads or promotions if your existing ones are still accurate and effective. You should run your ads for as long as your customers read and react to them.

How long can ads continue to get results? The Ludlow Corp. ran an ad for its erosion-preventing Soil Saver mesh 41 times in the same journal. After 11 years it pulled more inquiries per issue than when it was first published in 1966.

If a concept still has selling power but the promotion contains dated information, update the existing copy--don't throw it out and start from scratch. This approach isn't fun for the ad manager or the agency, but it does save money.
3. Don't over present yourself. A strange thing happens to some entrepreneurs when they get a little extra money in the ad budget: they see fancy four-color brochures, gold embossed mailers and fat annual reports produced by Fortune 500 firms. Then they say, "This stuff sure looks great--why don't we do some brochures like this?"
4. Use "modular" product literature. One common advertising problem is how to promote a single product to many small, diverse markets. Each market has different needs and will buy the product for different reasons. But on your budget, you can't afford to create a separate brochure for each of these tiny market segments.
5. Use article reprints as supplementary sales literature. Marketing managers are constantly bombarded by requests for "incidental" pieces of product literature. Engineers want data sheets explaining some minor technical feature in great detail.
6. Explore inexpensive alternatives for lead generation, such as banner advertising, organic search and PR. Many smaller firms judge marketing effectiveness solely by the number of leads generated. They are not concerned with building image or recognition; they simply count bingo-card inquiries.
7. Do not overpay for outside creative talent. Hire freelancers and consultants whose credentials--and fees--fit the job and the budget.

Top advertising photographers, for example, get $1,000 a day or more. This may be worth the fee for a corporate ad running in Forbes or Business Week. But it's overkill for the employee newsletter or a publicity shot. Many competent photographers can shoot a good black-and-white publicity photo for $200 to $250.

When you hire consultants, writers, artists, or photographers, you should look for someone whose level of expertise and cost fits the task at hand.

8. Do it yourself. Tasks such as distributing press releases or creating simple squeeze pages can usually be done cheaper in-house than outside. Save the expensive agency or consultant for tasks that really require their expertise.

If you do not have a marketing manager or assistant, consider hiring a full-time or part-time administrative assistant to handle the detail work involved in managing your company's marketing. This is a more economical solution than farming administrative work out to the agency or doing it yourself.

9. Get maximum mileage out of existing content (text and images). Photos, illustrations, layouts and even copy created for one promotion can often be lifted and reused in other pieces to significantly reduce creative costs. For example, copy created for a corporate image ad can be used as the introduction to the annual report.

Also, you can save rough layouts, thumbnail sketches, headlines and concepts rejected for one project and use them in future ads, mailings and promotions.

10. Pay your vendors on time. Why? You'll save money by taking advantage of discounts and avoiding late charges when you pay vendor invoices on time. And, you'll gain goodwill that can result in better service and fairer prices on future projects. from book of

list of Marketing budget plan

list of Marketing budget plan
DescriptionThis template helps you to plan your marketing budget. By filling in the planned amounts in each of the template cells, you can easily forecast what type of budget you need for marketing. The formulas also automatically update the totals for each section, as well as maintain a running total of all budget aspects.

Low-Budget High-Impact Marketing Plan

from Low-Budget High-Impact Marketing Plan

The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow.

There are several reasons why a low-budget marketing plan is a must for small business in today's advertising bloated society:

• Expensive ad exposure does not necessarily translate to increased sales. Just ask Super Bowl advertiser Pet.com, whose sock puppet commercial was a hit with consumers, but left the company bankrupt. Every marketing dollar spent should produce a good return in sales.
• Your target customers need to hear your marketing messages at least 7 times to influence a buying decision. Using marketing & sales strategies outside your budget, doesn't allow you to repeat your message often enough to make an impact.
• Marketing impact can be greatly improved by using multiple marketing channels. Prospects will likely become buyers if they: read about your company in the newspaper, attend a seminar, take home a brochure, and visit your small business website. The further you can "stretch your marketing dollars" to reach your target market in multiple channels, the higher the impact of your marketing message.

Low-Budget High-Impact Marketing Plan Techniques

Get A Piggyback: Hitching a ride on the marketing of another company can save your small business time and capital. When computer reseller franchise, Computer Exchange, was looking for methods to reach price conscious consumers on a low budget, the company followed Wal-Mart openings. Wal-Mart`s big budget marketing department would carefully select the new store openings based on demographics and other costly analysis. Cyber Exchange opened stores in the vicinity of Wal-Mart saving real-estate selection costs and piggy backing on Wal-Mart`s marketing plan.

Find The Right Target: A critical part of your marketing plan is targeting the right customer. For a low-budget high-impact marketing plan to work, find customers who are easy to identify and affordable to reach.

Forget the mass market and go for small niche markets. For example, local, large breed dog enthusiasts can be reached by clubs, special shows, and targeted publications. Reaching all dog owners will be ineffective because of limited exposure combined with higher costs of marketing in mass publications.

Make Yourself News Worthy: A mention of your company in the right media can help deliver your marketing message in a low cost manner. My local plumber has mastered the art of self-promotion. When a child's red wagon was stolen, "Pete The Plumber" showed up in his Super-Hero painted van to bring a brand new wagon to the child. It was a good deed; resulting in plenty of media talk.

Form a Joint Venture: Joint ventures are too powerful for small business to ignore. Forging an alliance with a group of small companies or a large corporation can give your marketing plan the ultimate "bang for the buck." A joint venture will lower your costs, enabling you to enter into new markets and create new distribution opportunities.

Maximize Referrals: The most cost-effective method of reaching new customers is by referrals from satisfied customers. A satisfied customer telling others about your small business is more effective than any fancy ad campaign. Spend time to get customer referrals on a weekly basis.

These are just a few of many tactics and strategies used by small business to create a high-impact marketing plan on a low-budget. Marketing success comes from creativity; not from having the biggest budget.

actual Setting a Marketing Budget

actual Setting a Marketing Budget heres some example and the link

Spending on marketing support—promotion, advertising and public relations—varies widely, from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more for companies marketing consumer-packaged goods.

Consumer packaged goods companies may spend 50 percent of net sales for introductory marketing programs in the first year, subsequently lowering the percentage spent to a stable 8 to 10 percent within a few years. Retail stores that advertise and promote spend an average of 4 to 6 percent of net sales for marketing support.

Often, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries, and then gross profit. Anything left is considered available funds for marketing support. That's not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and then try to at least match that amount.

If you are the new competitor in the marketplace, you will have to spend more aggressively to establish your market share objective. Here's a sample case study demonstrating how one small business set its marketing budget.

Joe's Redhots, a hot-dog cart selling to office workers, wanted to use popular media such as TV, radio and newspapers to advertise, along with promotional free product samples and coupons. Joe learned from his suppliers that his competitors in the downtown office area were spending little or no money to promote and advertise their cart luncheon businesses. He estimated that the most successful hot-dog cart spent 5 percent of net sales revenue for promotion and advertising. Joe decided to spend at least 10 percent of his net sales during the first year.

Joe ranked all his possibilities in order of probable effectiveness, with estimated costs:

Advertising 

TV ($500/30-second ad/station)

Radio ($50-$100/60-second ad/station)

Newspaper ads ($500/ad)

Cart signage ($100)

Flyers ($100 @$0.10 each)

Promotion 

Free samples ($25/day @$0.25 each)

Coupons ($5/day @$.025 each)

Frequent purchase book ($15/day)

Soft drink premiums (supplied by drink companies.)

Joe found that any broadcast ad required additional production costs that were at least as much as the cost of a single ad. In addition, he needed to run at least four or five ads per station to be effective. Breakeven cost coverage would be exorbitant, with over a year's estimated sales needed just to pay for a small TV and radio campaign. And it's difficult to advertise with available media just to his target group of office workers within a radius of six city blocks.

Joe decided to have his cart painted ($100) with a clever message ("The best place to have a quick lunch"), hand out 1,000 flyers ($100) over three months to offices, do the soft drink premium program (collect can tabs for free gifts provided by local soft drink distributors), and try to get a free PR article mention in local newspapers and downtown TV and radio stations by sending free samples to editorial staff before lunch. He figured he could afford to hand out flyers and samples all year long and stay within his 10 percent budget limit.

the MArketing Budget Example

heres the example of marketing budget due to the label below check it out

Marketing Budget

A marketing budget is an estimate of projected costs to market your products or services. A typical marketing budget will take into account all marketing costs e.g. marketing communications, salaries for marketing managers, cost of office space etc. However much of the budget is concerned with marketing communications e.g. public relations, website, advertising, etc. Both are considered here.

The costs in a marketing budget will be allocated according to the campaign and the media to be utilized. Some prior research will be necessary for the cost estimates to be as realistic as possible. This is called advertising or marketing communications research.

Helpful Pre-budgeting Research

• 1. Industry and Market Research
• 2. Competitor Analysis/SWOT
• 3. Internal marketing performance records e.g. marketing metrics, marketing controls.
• 4. Marketing Audit.

Knowledge of key industry and market factors must be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition. You will want to allot funding in a way that exploits the weaknesses of your competitors and emphasizes your strengths.

Other information that can guide your spending plan is found in your internal records. What advertising expenditures have proven successful for your business? For example, you can review internal records and determine the return on investment of your advertising dollars. A periodic examination of the performance of these records may lead you to drop certain media that have not proven fruitful.

Typical general marketing expenses:

• Advertising agency commissions
• Salaries for marketing managers
• Salaries for marketing support e.g. marketing assistants.
• Office space
• Fixtures and fittings
• Travel costs
• Other direct and indirect marketing costs, including marketing communications costs (see below).

Typical marketing communications costs:

• Personal Selling
• Public Relations
• Printing
• Mailing
• Website Development & Hosting
• Brochure Design
• Advertising
• Television Advertising
• Radio Advertising
• Direct Marketing
• Newspaper Advertising
• Proposal Development/bid submittal
• Networking
• Event Attendance
• Sales Promotion
• Many other marketing communications tools.

Summary of the Marketing Budget

Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some pre-budget research into your industry and market, your competitors and your business's historical marketing metrics helps marketing managers make a more informed calculation. You should cost out all general marketing and marketing communications expenses. You could also work in conjunction with an accountant to make sure that the figures are complete and realistic.

new to flat form of businesses How to start your own businesses on the Internet

new to flat form of businesses How to start your own businesses on the Internet

Underneath are interesting facts on Earn money on the web and develop ebusiness communications to improve your current earning and company achievements.


1.Persons are getting sophisticated on the application of the web, they expect employing you be more streamlined and expect one to be as sensitive to them as conventional offline businesses.


2. Sending unsolicited mass E-Mail is SPAM and is particularly not tolerated. This marketing method doesn't work as consumers are a lot less tolerant of SPAM e-mail than in the past. Buying and ultizing set of email addresses shouldn't be considered in your marketing plan.

small businesses How can I secure financing to purchase a business?

small businesses How can I secure financing to purchase a business?
example...The business costs just under 300K and does about 1.2 million in gross sales with an owner benefit of $110,000. I have 20 years of experience managing similar properties.
to attend several regional and community banks to discover a lender with favorable terms but it's a choice worth exploring. The Small Business Administration also sometimes offers attractive possibilities to obtain financing. In using the services of your budget, be as forthcoming as you possibly can with regards to your background and your wants. Your banker, also, believe exactly the information the person must present your "best case" for the bank's credit committee. If at all possible, smart decision past success or strengths as a way to market yourself that can help give the loan company assurance. What about seeking strategic personal option traders? This can be a tough decision to make but it is a possibility worth exploring if you're able to find an investor (i.e. angel investor) or band of investors (i.e. venture capital fund) which can be interested. In this instance, you may be quitting some equity but the financial investors are actually worth your time. They feature industry expertise in addition to a strong network of contacts which will assist you to grow internally and keeping the probability to form strategic partners using greater firms.

Marketing Plan

Marketing Plan

The knowledge for this article was produced by many sources, including Michael Porter's book Competitive Advantage as well as works of Philip Kotler. Concepts addressed include 'generic' strategies and techniques for pricing, distribution, promotion, advertising and market segmentation. Factors for example , market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed.

There's a couple major components in your marketing strategy:

how your enterprise will address the competitive marketplace

how i will implement and support your normal operations.

In our very competitive marketplace something that insures a standardized method to offering yourproducts or services in a fashion that will outsell their competitors is essential. However, in consultation with defining the marketing strategy it's essential to in addition have a well defined methodology during the day to day approach to implementing it. It is of little value to experience a strategy for those who lack either the resources or perhaps the expertise to implement it.

In the act of making a web marketing strategy you will need to consider many factors. Of people many factors, some are definitely important than others. Because each strategy must address some unique considerations, it is far from reasonable to spot 'every' important aspect at a generic level. However, some are common to all marketing strategies. A few of the more critical are described below.

You commence the creation of this strategy by deciding just what overall objective of your respective enterprise need to be. In general this falls into probably four categories:

If the market may be very attractive and your enterprise is one of the strongest in the industry you will want to invest your very best resources meant for your offering.

If the market is very attractive your enterprise is among the weaker ones on the market you are required to aim for strengthening the enterprise, making use of your offering for a stepping-stone toward this objective.

If the market is not especially attractive, but your enterprise is one of the strongest in the industry then a simple yet effective marketing and purchases effort for your offering shall be suitable for generating near term profits.

If the market is not especially attractive and your enterprise is one of the weaker ones around it is best to promote this offering provided that it supports a much more profitable part of your business (for instance, if this segment completes merchandise line range) or whether it absorbs a few expenses of any more profitable segment. Otherwise, you should determine one of the most less expensive strategy to divest your enterprise of the offering.

Having selected the direction most beneficial for the overall interests of your enterprise, the next phase is to decide a strategy for the offering that will be most effective in the market. This means choosing one of the following 'generic' strategies (first described by Michael Porter in his work, Competitive Advantage).

A COST LEADERSHIP STRATEGY is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. These low costs should translate to profit margins that are higher than the industry average. A number of the conditions that will actually exist to support a cost leadership strategy include an on-going availability of operating capital, good process engineering skills, close management of labor, products suitable for ease of manufacturing and low cost distribution.

A DIFFERENTIATION STRATEGY is one of creating a product or service that is perceived as being unique "throughout the industry". The emphasis can be on brand image, proprietary technology, special features, superior service, a strong distributor network or other aspects that might be specific to your industry. This uniqueness should also translate to profit margins that are higher than the industry average. In addition, some of the conditions that should exist to support a differentiation strategy include strong marketing abilities, effective product engineering, creative personnel, the ability to perform basic research and a good reputation.

A FOCUS STRATEGY may be the most sophisticated of the generic strategies, in that it is a more 'intense' form of either the cost leadership or differentiation strategy. It is designed to address a "focused" segment of the marketplace, product form or cost management process and is usually employed when it isn't appropriate to attempt an 'across the board' application of cost leadership or differentiation. It is based on the concept of serving a particular target in such an exceptional manner, that others cannot compete. Usually this means addressing a substantially smaller market segment than others in the industry, but because of minimal competition, profit margins can be hugely high.

THE PHILIPPINE STOCK EXCHANGE

TO ALL STOCK TRADING GAME ENTHUSIASTS, Please be advised that starting December 05, 2007, the following changes in STG will take effect: 1. The number of transactions per player per day will be limited to 10 transactions for all tournaments. 2. Ranking will be computed every 2 hours. 3. System will stop accepting orders starting 12:10 and resume accepting orders starting 8:00 pm. The STG facility will limit the number of tradable stocks as listed below starting October 19, 2007.  NO. LISTED COMPANY SYMBOL BOARD LOT 1 A. SORIANO CORPORATION ANS 1000 2 ABOITIZ EQUITY VENTURES, INC. AEV 1000 3 ABOITIZ POWER, CORP. AP 1000 4 ABS-CBN BROADCASTING CORPORATION ABS 100 5 ABS-CBN HOLDINGS CORPORATION - Phil. Deposit Receipts ABSP 100 6 ALLIANCE GLOBAL GROUP, INC. AGI 1000 7 APEX MINING COMPANY, INC. "A" APX 1000 8 ATLAS CONSOLIDATED MINING & DEVELOPMENT CORPORATION AT 100 9 AYALA CORPORATION AC 10 10 AYALA LAND, INC. ALI 1000 11 BANCO DE ORO UNIVERSAL BANK BDO 100 12 BANK OF THE PHILIPPINE ISLANDS BPI 100 13 BELLE CORPORATION BEL 10000 14 BENPRES HOLDINGS CORPORATION BPC 1000 15 CHEMREZ TECHNOLOGIES, INC. COAT 1000 16 CHINA BANKING CORPORATION CHIB 10 17 CITISECONLINE.COM, INC. COL 100 18 CYBER BAY CORPORATION CYBR 10000 19 DIGITAL TELECOMMUNICATIONS PHILIPPINES, INC. DGTL 10000 20 DMCI HOLDINGS, INC. DMC 1000 21 EEI CORPORATION EEI 1000 22 FIRST GEN CORPORATION FGEN 100 23 FILINVEST LAND, INC. FLI 1000 24 FIRST PHILIPPINE HOLDINGS CORPORATION FPH 100 25 GINEBRA SAN MIGUEL, INC. GSMI 100 26 GLOBE TELECOM, INC. GLO 10 27 GMA HOLDINGS, INC. (PDR) GMA7 1000 28 GMA NETWORK, INC. (COMMON) GMAP 1000 29 HOLCIM PHILIPPINES, INC. HLCM 1000 30 INTERNATIONAL CONTAINER TERMINAL SERVICES, INC. ICT 1000 31 JG SUMMIT HOLDINGS, INC. JGS 1000 32 JOLLIBEE FOODS CORPORATION JFC 100 33 LEISURE & RESORTS WORLD CORPORATION LR 1000 34 LEPANTO CONSOLIDATED MINING COMPANY "A" LC 10000 35 LEPANTO CONSOLIDATED MINING COMPANY "B" LCB 10000 36 MANILA ELECTRIC COMPANY "A" MER 100 37 MANILA WATER COMPANY, INC. MWC 1000 38 MANULIFE FINANCIAL CORP. MFC 10 39 MEGAWORLD CORPORATION MEG 1000 40 METRO PACIFIC CORPORATION MPC 10000 41 METROPOLITAN BANK & TRUST COMPANY MBT 100 42 NATIONAL REINSURANCE CORPORATION OF THE PHILIPPINES NRCP 1000 43 PAXYS, INC. PAX 1000 44 PETROENERGY RESOURCES CORP. PERC 1000 45 PETRON CORPORATION PCOR 1000 46 PHILEX MINING CORPORATION PX 10000 47 PHILIPPINE LONG DISTANCE TELEPHONE COMPANY "Common" TEL 10 48 PHILIPPINE NATIONAL BANK PNB 100 49 PHILIPPINE RACING CLUB, INC. PRC 1000 50 PILIPINO TELEPHONE CORPORATION PLTL 1000 51 PNOC Energy Development Corporation EDC 1000 52 RIZAL COMMERCIAL BANKING CORPORATION RCB 100 53 ROBINSON`S LAND CORPORATION RLC 100 54 SAN MIGUEL CORPORATION "A" SMC 100 55 SAN MIGUEL CORPORATION "B" SMCB 100 56 SECURITY BANK CORPORATION SECB 100 57 SEMIRARA MINING CORPORATION SCC 100 58 SM INVESTMENTS CORP. SM 10 59 SM PRIME HOLDINGS, INC. SMPH 1000 60 SOUTHEAST ASIA CEMENT HOLDINGS, INC. CMT 1000 61 SUN LIFE FINANCIAL, INC. SLF 10 62 UNION BANK OF THE PHILIPPINES UBP 100 63 UNIVERSAL ROBINA CORPORATION URC 100 64 VISTA LAND & LIFESCAPES, INC. VLL 1000

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